Why are update Nutrition products so cheap?
This question keeps coming up. Below, we go into more detail.
update Nutrition is part of update Fitness AG.
update Fitness AG is one of the leading fitness providers in Switzerland. It already has over 26'000 members and currently employs approx. 440 staff (full-time and part-time). Ten years ago, all update Fitness facilities were the first in Europe to meet the ISO 9001/2008 quality standard. In addition, all locations are recognised by qualitop. This entitles update Fitness customers to contributions from leading health insurers of up to CHF 690.- per year.
Sales
We have our products filled directly at the manufacturer according to our own recipes. We sell them directly in the update Fitness studios, through selected partners and directly via our online shop. This saves us enormous costs for sales and logistics.
Marketing costs
update Nutrition uses the existing marketing channels of update Fitness AG and can therefore reduce marketing costs enormously. The 26'000 loyal update Fitness guests also make it possible to forgo expensive advertising. We are very grateful for this. Ultimately, the customer always pays for advertising costs.
Logistics
Our products always come fresh from production to our central warehouse. From there, they are distributed mainly via Swiss Post to our studios and partners, or shipped directly to you. We therefore save on storage costs and avoid unnecessary truck kilometres. That protects the environment as well as your wallet.
Margin
update Nutrition passes part of the margin directly on to you as a customer and deliberately foregoes the rest. Many other brands use higher margins to cover the costs of the points mentioned above. The price says nothing about the quality of the product!
